317 Cricklewood Broadway (Residential)

317 Cricklewood Broadway (Residential)

Client: Developer

Project value: Undisclosed

Reimagining an UnderutiliSed Site into a Thriving Residential Community

Project Overview

This high-quality residential-led development delivers 238 new homes alongside 736 sqm of flexible commercial space, reactivating a fragmented retail site and reinforcing Cricklewood Broadway as a key high street destination.

Context & Site Considerations

Previously, the site housed a single-storey retail unit with a large open car park, contributing little to the townscape. The redevelopment reintroduces a structured urban grain, with three new buildings that step in height from 2 to 9 storeys, responding sensitively to the surrounding context.

Design Approach

The architectural language takes cues from Cricklewood’s existing built fabric, featuring:

Fair-faced brickwork to ensure material continuity with local context.

Deep-set window reveals and articulation that add depth and interest to the façade.

Planted façades and urban greening to enhance biodiversity and improve air quality.

Internally, the design prioritises dual-aspect apartments where possible, ensuring high-quality daylighting, natural ventilation, and adaptable living spaces.

Sustainability & Environmental Strategy

Green roofs & living walls enhance urban biodiversity and stormwater management.

A largely car-free development, promoting active travel and sustainable transport.

Highly efficient building fabric, reducing operational carbon emissions.

Public Realm & Community Impact

A central communal courtyard creates an inviting shared space for residents, improving both private and public realm. Additional enhancements include:

Improved pedestrian routes along Temple Road, increasing permeability.

Ground-floor retail activation, reinforcing the vibrancy of the high street.

Landscaped terraces and balconies, promoting wellbeing and outdoor living.

Planning & Stakeholder Engagement

Developed under a Planning Performance Agreement (PPA) with Brent Council, the scheme was shaped by feedback from the GLA, TfL, and local stakeholders, ensuring alignment with strategic planning objectives.