Mixed Use and Co-living Scheme, Cricklewood Broadway & Hassop Road Development

Mixed Use and Co-living Scheme, Cricklewood Broadway & Hassop Road Development

Client: Ziser London

Project value: Undisclosed

Cricklewood Broadway & Hassop Road: A Mixed-Use Regeneration Vision

Project Overview

BB Partnership has secured planning consent for the redevelopment of 249-289 Cricklewood Broadway and 32-74 Hassop Road, delivering a mixed-use scheme that integrates co-living, affordable housing, retail, and modern employment space. This transformation optimises the site’s long-term viability while significantly enhancing the public realm and urban environment.

Context & Site Considerations

The site consists of two distinct components:

Cricklewood Broadway – A two-storey retail terrace with underutilised upper floors and a rooftop car park.

Hassop Road – A collection of single-storey vehicle repair yards and industrial buildings, some of which are two-storey brick structures.

The existing urban fabric was disjointed, with inactive frontages, poor-quality public space, and inefficient servicing arrangements. The redevelopment seeks to improve pedestrian connectivity, create a cohesive streetscape, and activate underused spaces.

Design Approach

Cricklewood Broadway

Existing buildings are retained and extended, accommodating a 157-unit co-living scheme.

Ground-floor retail is reconfigured and modernised, improving functionality and frontage.

A new pedestrian arcade links Cricklewood Broadway and Hassop Road, creating active frontages.

The upper floors are stepped back, preserving the existing streetscape rhythm while preventing overshadowing.

Hassop Road

42-56 Hassop Road is retained and extended, delivering modern light industrial floorspace.

New three-storey residential buildings replace outdated units, providing 2,679 sqm of employment space at ground level and eight self-contained apartments above.

Four London Affordable Rent units contribute to Brent’s affordable housing targets.

Sustainability & Environmental Strategy

Energy-efficient building fabric and insulation, reducing operational carbon emissions.

Improved natural light and ventilation, optimising comfort for residents.

Soft landscaping and tree planting, reinforcing biodiversity and environmental resilience.

New pedestrian links, promoting walkability and enhancing urban permeability.

Public Realm & Community Impact

The scheme delivers a series of public realm improvements designed to enhance safety, accessibility, and the pedestrian experience:

Widened pavements, tree planting, and upgraded public seating, improving the streetscape environment.

A reconfigured Hassop Road streetscape, creating a modern, pedestrian-friendly environment.

On-street parking rationalisation, ensuring efficient servicing and delivery spaces.

Planning & Stakeholder Engagement

The scheme was developed in consultation with Brent Council under a Planning Performance Agreement (PPA). This process incorporated feedback from local stakeholders, the GLA, and the Metropolitan Police’s Designing Out Crime Officer, ensuring that the scheme aligns with strategic urban design and planning goals. Two public consultation events were held, demonstrating strong support for public realm enhancements and employment space improvements.

Delivering a High-Quality Urban Regeneration Project

By retaining and repurposing existing buildings, integrating modern living solutions, and enhancing public spaces, this project establishes Cricklewood Broadway & Hassop Road as a benchmark for mixed-use regeneration. The development balances housing demand, commercial vitality, and employment space, creating a vibrant and sustainable urban environment.