A full planning application has been submitted to the London Borough of Brent for BB Partnership’s latest purpose-built student accommodation (PBSA) scheme. The 826-bed development will transform a key site on Cricklewood Broadway, delivering high-quality student housing alongside significant public realm enhancements and new commercial opportunities, contributing to the area’s wider regeneration.
Commissioned by Sentinel Security and managed by Home Is, the project will redevelop a 0.91-hectare site currently occupied by a single retail unit and a large car park into a vibrant, student-focused community. The scheme includes a mix of self-contained studios and cluster units, complemented by high-quality amenity spaces at ground level.
BB Partnership’s design comprises two interlinked blocks arranged around landscaped central courtyards, creating an engaging, pedestrian-friendly environment. A central canopy connecting the blocks will serve as a focal point for student interaction and arrival, while a new public pocket park will integrate with future developments to the north, further enhancing the public realm.
The scheme has been developed in close collaboration with Brent Council through a Planning Performance Agreement (PPA), the Greater London Authority (GLA), and key stakeholders to ensure a policy-compliant and well-integrated design. Extensive consultations with local residents, council members, and design review panels have played a crucial role in shaping the proposal.
Sustainability is at the heart of the project. The scheme incorporates:
These measures contribute to a significant reduction in carbon emissions, exceeding London Plan requirements. The design carefully considers glazing levels in line with LETI guidelines, balancing daylight penetration with energy efficiency to mitigate winter heat loss and summer overheating risks.
The development prioritises public realm improvements, introducing active frontages along Cricklewood Broadway and enhanced pedestrian routes through the site. These changes align with Brent’s broader regeneration ambitions, fostering a more inclusive and accessible urban environment.
Once completed, the scheme will bring much-needed student accommodation to Cricklewood, introducing a new demographic that is expected to support local businesses and contribute to a more vibrant community.
This project represents a landmark opportunity to revitalise a key site in Cricklewood, providing sustainable, high-quality student housing while enhancing the surrounding urban environment.
The application is now under consideration by the London Borough of Brent, with a decision expected later this year.
BA [Hons], Dip Arc, RIBA
Director
BA [Hons], Dip Arc, RIBA
Director
BA [Hons], Dip Arch, RIBA
Director
